Sep 29 , 2020
In this article you will learn all your need to know about SEO and how you can boost SEO of your website to rank it high.
What Is SEO?
SEO stands for Search Engine Optimization, which is the procedure of boosting the quality and quantity of traffic of your website through organic search engine results. Organic search engine results are the listing of web pages that matches the best and close to the users search query based in relevance. Ranking your website high in the organic results is what SEO is all about.
To understand the true meaning of SEO, let us simplify it further for you, It means having:
- Quality of traffic:
You can attract all the people around the world to your site, but it won’t be beneficial for you if they are not interested in your site. Instead, you want to attract traffic that is genuinely interested in products that you offer.
- Quantity of traffic:
Once you have your target audience clicking on your site through SERPs, more traffic is better.
Once you have the right people clicking through from those search engine results pages (SERPs) , more traffic is better.
- Organic results:
Organic traffic is any traffic that you don’t have to pay for and is specifically any unpaid traffic that comes from SERPs.
SEO gives exposure to your brand through non-paid organic results. SEO is all about understanding and learning what people search for, what are their queries, what words they are using and the type of content they wish to absorb. Knowing the answers to all these questions will allow you to connect to the people personally and offer them answers to their questions. Knowing your target audience's intent is one side of the SEO picture and the other understands how to end up in the search engine results.
How SEO Works
Let us get a quick insight on search engines. So basically, search engines are your know it all person that you go to when you have a query or need answers to anything.
Search Engines are answering machines that have over billion of pieces of content and they evaluate a thousand factors to give you the most relevant results for your query. Search engines do this via a process know as “crawling and ranking” in which they discover and catalogue all the available content on the internet such as web pages, images, videos, etc. As mentioned earlier search engines results are earned through effective SEO, not paid for.
Today search engine results pages, often called SERPs are filled with both advertisement and organic results formats. These are also referred as SERP featured snippets. New SERP features can been seen every day and they are just getting better with time and people are largely driven by how convenient and easily they get what they are looking for without actually visiting a web page.
For instance if you search for “ Karachi weather” you will directly see the weather forecast in the SERP with a link which will take you to the website with just a click. Search engines make money from advertising and their goal is to provide better searched for people so that they keep on coming back for more. Some SERP features on Google are organic and can be influenced by SEO. These include featured snippets a promoted organic result that displays an answer inside a box and "People Also Ask" boxes are some examples of SERP feature.
Why SEO Is Important?
Now a question arises that why SEO is important when we can simply get traffic by paid advertisement and social media? So the answer is here that most of the traffic is driven by search engines. For example, of all US searches, only ~2.8% of people click on paid advertisements. In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop. SEO therefore is the only online marketing hack that when set up correctly can continue to pay you dividends over time. All you have to do is to provide a content with highly ranked keywords and then your content will attract a lot of traffic whereas paid advertisements need funding over time to draw traffic to your site. Always remember search engines want to help your site succeed and grow.
New 2021 Trends to Boost Your SEO
If you are looking to boost your SEO, specifically talking about Google, here are some of the new trends that are working great right now:
- Domain Authority
Domain Authority (DA) is a search engine ranking score that predicts how well your website will rank on search engine result pages (SERPs). Google not only evaluates your website based on links but it’s also evaluate it on the basis of Expertise, Authoritativeness and Trustworthiness. Also known as E-A-T. Google really focuses on E-A-T because for google the websites or pages that are the most beneficial for users are ranked high and the websites or pages that cannot help users in any means or are created to spread hate or misinform or deceive users, receive the lowest rating. For the pages that are beneficial for the users the amount of E-A-T is very important. Google seems to be emphasizing on E-A-T more and more and Google always wants to rank the websites and pages that have quality and originality in their content reliable sources.
Here are some of the tips to boost your website's E-A-T:
- Quality content:
Always make sure that the content uploaded on your website is true and original because Google wants to feature content that is written by legit experts in that field. A website’s reputation is based on the experience of real users.
So maintaining the quality specially the originality of your content is really important for your E-A-T as well as your website's reputation.
- Be transparent:
When a user visits your website and they find the much-needed contact information, addresses on your website, it provides a sense of realness to the user on which Google's E-A-T focuses.
- Get Cited:
Most of the Google’s E-A-T evaluation happens off of your website. In fact Google guidelines says that If you claim to be the best, a new user visiting your website will crosscheck your claim by many experts and other resources and it is said that if a website claims to be something and the other resources say that they are not, believe the other resources.
First, you need to be cited on lost of other trusted websites. Second your website as a whole should be associated with a specific topic. Again, it comes down to your website being mentioned by other trusted authorities in your field. This will really give a boost your reputation in Google’s eyes.
- Voice search Optimization:
Voice search is surely the next big thing that can boost your SEO.
According to facts,
- 41% of adults perform at least one voice search every day.
- Voice searches performed in Google are up 35x since 2008
- 20% of all searches on the mobile are voice searches.
Knowing this big secret, be smart and start to optimize some of the content on your website for voice search.
- How to Optimize for Voice Search?
Say no more we have the answer to your question.
First of all, your content needs to be in the top 3 rank of search results because Google tends to source voice search answers from content that is ranked in the top 3 search results.
Second, include a question and answer in your content. Most of the voice searches are question based so Google picks a page that has both a question and answer to that question.
Third way is to be ranked in a feature snippet. Google’s algorithm has out together a feature snippet and study show that 4 out of 10 voice searches are answered from these feature snippets.
- Visual Search:
As smart devices are becoming more common in the millennials of every age, and the rise of visual search is said to be the game changer of SEO in the coming times. More and more people have started to conduct visual search than ever before.
Let us take a look at these facts:
- Google lens has already been used 1 billion times.
- Pinterest gets 600 million visual searches per month.
- Visual search works very good
Visual search is still not at a place where it should be. Google lens has been insanely good in Visual search. You just open Google Lens on your phone and start scanning objects near you. Google lens can identify pretty much everything. Today, it can identify 1 billion objects, and the number is growing every day.
- People are longing to search with images
Once you start using visual search you will learn that how helpful it is in finding the exact same item that you want, for traveling, translating something, finding a place and much more.
- How to Optimize for Visual Search?
If want to show up in the results of the visual search, you have to use descriptive file names and write alt text for every image. Google prefers new and fresh content so make sure you have an image that has never been seen before. Google also finds it easier to locate an image when it is placed on the top of the page or at the center of the page.
- Video Searches:
Online video is on the top of the game right now. By 2021, video searches will make up 80% of the online traffic. Despite the fact that there are more videos out there than one can imagine, Hub Spot states that 43% of people want more video content.
- Video Snippets:
Recently, you have noticed that when you search for something the result comes up with a video which has a featured snippet that answers your query. To get featured in these snippets here are some of the ways you can do so:
- Organize your content into sections:
When your video is divided into parts and they are labeled correctly, this will help Google understand your video better and hence your chance of being featured in the search results are increased.
- Optimize your video for SEO:
Google uses your title, description and tags to figure out what your video is all about.
- Provide Captions:
Providing a transcript for your video will boost your SEO. As most of the people get help by turning on the captions for better understanding.
- Grow your YouTube Channel:
YouTube is ranked the world’s 2nd largest search engine. We all are aware about YouTube and the benefits we can get from it.
YouTube is ever growing, and more and more people are searching for stuff on YouTube than ever. So if you want to get more traffic from SEO in 2020, We recommend creating And optimizing content specifically for YouTube.
- Optimize for Featured Snippets:
Featured snippets are stealing a lot clicks and everyone likes to click on the top of the search result. Now you must be wondering how to get your content to appear in the Featured Snippet? Well here is how you do it:
- Using the Right Keywords
Your first step is to find the keywords that have a Featured Snippet. Just like Instagram uses hashtags to filter out the content you want, Google uses Keywords to filter out the content the user wants. Everyone wants to be answered just what they asked for and by using the right Keywords you have a greater chance in ending up in the search results.
- Adding Snippet Bait to Your Page
You’ve probably noticed that the query you search for comes up with a little paragraph that gives you an insight of what you are looking for that is known as Snippet Bait.
Snippet Bait is a 40-60 word block of content that is specifically designed to rank in the Feature Snippet spot. These can be really helpful when you are providing definition for your keywords. If you want to be ranked for list snippets, Use H2 or H3 sub headers for every item on your list. Google will pull those sub headers from your content and include them in The Featured Snippet.
- Re optimize Old Content for Search Intent
Search Intent optimization isn’t just for new content. You can change your older stuff to make it a better Search Intent fit. Take your older content and add a spin with all the new trends you’ve learned.
- Step-by-Step Guide
As Google got better at figuring out what people that searched for that keyword actually wanted, they actually want a list of steps. Try writing your content with keywords that have a solution in steps.
- Publish research content
People love when they have something new to lookup for specially journalist and bloggers love new stuff. And if you can hook them up with a stat, a survey, or an industry study, they’ll link to you like there’s no tomorrow. But one drawback of this is that it takes a lot of time and research.
- Back-links are still the key
Even with all these trends that we have taught you, SEO is still all about content and links. Without amazing content, you will never get the traffic that you desire and without link building you won’t be able to crack the first page.
In fact, Google recently came out and said that links still play a key role in their algorithm. In short, quality content and links should still be the foundation of any SEO strategy. And once you have a handle on that, it’s time to optimize your site for the new SEO trends that you’ve just learned through this.